E-marketing adalah usaha perusahaan dalam mengkomunikasikan sesuatu, mempromosikan produk dan menjual maupun jasa melalui internet. Masalah penelitian ini ada perbedaan perilaku pengguna internet menurut golongan umurnya yaitu generasi Y mempunyai usia 26 – 39 tahun X yang beruisia di atas 40 tahun. Tujuan untuk mengetahui Apakah perception gap antara terhadap digital marketing. Penelitian meng...

This experimental study tested the knowledge gap hypothesis at the intersection of audience education levels and news formats (newspaper versus online). The findings reveal a gap in public affairs knowledge acquisition between South Korean citizens (N=123) from different educational backgrounds. Moreover, the high education group comprehended news with the same level of efficiency across online...

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find...

Recent work on extracting features of gaps in handwritten text allows a classification of these gaps into inter-word and intra-word classes using suitable classification techniques. In the previous work, we apply different supervised classification algorithms from the machine learning field on both the original gap dataset and the gap dataset with the best features selected using mutual informa...

The purpose of this study is to offer a multi-disciplinary framework to examine the continuing digital participation divide and within-group use variance among millennials. We focus on millennials due to the size of their population segment. We further critically examine assumptions of homogeneous adoption of emerging Information and communication technologies (ICTs) among “digital natives.” We...

We describe a quantitative and inexpensive method of demonstrating frustrated total internal reflection based on the attenuation of a laser beam through a wedge-shaped air gap between two glass prisms. An advantage of this method is that the thickness of the air gap can be determined by observing interference effects with only a slight modification of the setup. The experiment avoids the need t...

Rod and cone photoreceptors are coupled by gap junctions (GJs), relatively large channels able to mediate both electrical and molecular communication. Despite their critical location in our visual system and evidence that they are dynamically gated for dark/light adaptation, the full impact that rod-cone GJs can have on cone function is not known. We recorded the photovoltage of mouse cones and...

Functional and formal verification are important methodologies for complex mixed-signal designs. But there exists a verification gap between the analog and digital blocks of a mixed-signal system. Our approach improves the verification process by creating mixed-signal assertions which are described by a combination of digital assertions and analog properties. The proposed method is a new assert...

In addition to printed annual reports, a growing number of corporations use the Internet for corporate reporting. Current practice shows that neither the amount of data supplied nor the presentation modes of digital annual reports are standardized. Authenticity and integrity problems are obvious. In order to close this standardization gap we discuss standards concerning content, presentation, a...