We examine the correlation of the limit price with the order book, when a limit order comes. We analyzed the Rebuild Order Book of Stock Exchange Electronic Trading Service, which is the centralized order book market of London Stock Exchange. As a result, the limit price is broadly distributed around the best price according to a power-law, and it isn’t randomly drawn from the distribution, but...

The reason to conduct this research is to investigate and recognize the importance of brand awareness on Ecommerce sales while shopping on Internet. Empirical analysis of seven top Internet purchasing European countries is done by using the report of (Eurostat’s 2011). The units of analysis are those individuals who are residing in Denmark, Germany, France, Italy, Netherland, Sweden and Norway ...

The objective of this research is to identify the role of trust and distrust in online shopping mall business. To differentiate the status of distrust from low trust, cognitive-affective personality system theory was applied, through which five types of psychological units were proposed. The research model proposed seven hypotheses showing the processes through which the features of an online s...

Policy concerns arise as e-business activities become increasingly common. This paper discusses important elements of such concerns, particularly the proand anti-competitive assessment of online business-to-business (B2B) exchanges. The definition of markets, the role of quality management and communication, and joint purchasing implications within such environments are related to food distribu...

Electronic markets have successfully adopted third party trust seals as a self-regulatory mechanism to enhance consumer trust. While there exist many papers supporting the effectiveness of trust signals, interaction between trusts seals and contextual factors in e-commerce (e.g., value of shopping carts, number of trust seals displayed, shopper experience and retailer’s sales volume) is an unde...

Online trust is important in both business-to-business and business-to-consumer e-business. This paper focuses on the impact of trust in online retailing (e-tailing). Based on a review of selected studies, we articulate a conceptual framework of trust in e-tailing including its antecedents, and consequences, and propose some promising future research avenues in online trust. This paper will hel...

Enterprises across the People’s Republic of China (China) seek to gain the benefits of electronic business, but very few of their electronic commerce (e-commerce) initiatives have been successful to date. A recent multiple case study examined some of the exceptions. This paper illustrates the distinctive nature of e-commerce with Chinese characteristics by profiling an online retailer, a tradit...

“Sell Globally” and “Shop Globally” have been seen as a potential benefit of web-enabled electronic business. One important step toward realizing this benefit is to know how things are selling in various parts of the world. A global price comparison service would address this need. But there have not been many such services. In this paper, we use a case study of global price dispersion to illus...

When online shopping increases, the number of risks and complaints associated with online transactions will also rise. The importance of maintaining and improving Business-To-Consumer (B2C) e-business competitiveness by adequately addressing consumers’ complaints has been acknowledged. Yet the issue of how the complaint handling procedures are used to influence consumers’ decisions to shop onli...