The goal of the article is to solve the problems of training the students' practice abilities in colleges’ entrepreneurship practical teaching, to develop students entrepreneurial practice ability training cloud platform with the use of kinds technology means such as cloud computing, internet technology, embedded technology and network communication, considering the features of school entrepren...

today, in addition to physical capital, social capital, entrepreneurship is the determining factor. therefore, this study was designed to investigate the influence of social capital on entrepreneurship; to evaluate the impact of social capital on entrepreneurial innovation is the role of mediator. the study had a sample of 130 female entrepreneurs ilam through simple random sampling has been do...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

P research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs). Using both the central processing unit (CPU) and brand as segmentation variables, I construct a two-level...

Prof. D.H. Tustin is in the Bureau of Market Research and Prof. D. de Jongh is in the Centre for Corporate Citizenship at the University of South Africa. E-mail: [email protected]. Ethical consumerism as a key consideration for future brand strategy development in South Africa 25 consumers residing in major metropolitan areas of South Africa. More specifically, the article investigates statis...

Universities today are increasingly competing for international students in response to trends in global student mobility, diminishing university funding and government-backed recruitment campaigns. This trend has driven the need for universities to focus on clearly articulating and developing their brand, and developing harmony within the brand architecture. This case-study of one University f...