The growing size and importance of service sector industries in the U.S. economy raises questions about the suitability of the current environmental management system to deal with perhaps a changing set of environmental concerns. This paper analyzes the environmental impacts associated with the activities undertaken and influenced by two service sector industries—foodservice (e.g., restaurants)...

Green building adoption is driven by both performance-based benefits and marketing based benefits. Performance based benefits are those that improve performance or lower operating costs of the building or of building users. Marketing benefits stem from the consumer response to green certification. This study illustrates the relative importance of the marketing based benefits that accrue to Lead...

In this paper we examine classical and fundamental processes of business planning and marketing. As a result we define a five-phase process model for planning and marketing and we examine the relationship of planning and marketing to both the acquisition cycle and the research, development, test, and evaluation cycle. We construct a product life cycle—an abstraction that is a familiar part of m...

Fashion brands and companies that wish to market eco-fashion aim to benefit from the use of marketing campaigns addressing the fulfilment of this megatrend’s lifestyle aspects. The promoted “green” lifestyle is reflected on to the fashion items by means of a strong brand image, which is as important as the product itself. Therefore eco-fashion is ultimately bonded with brand architecture and al...

This paper presents randomization-based methods for estimating average causal effects under arbitrary interference of known form. Conservative estimators of the randomization variance of the average treatment effects estimators are presented, as is justification for confidence intervals based on a normal approximation. Examples relevant to research in environmental protection, networks experime...