The relationship between the SSS and EPQ personality dimensions and reinforcement sensitivity was examined in 140 undergraduates using a non-reversal shift concept formation task. Differences in reinforcement sensitivity related to sensation seeking (SS) were not found, although this trait and the EPQ scales were correlated with the Reward and Punishment Expectancy scales from a newly developed...

This interesting articles suggest that successful salespeople need not always exhibit extrovert tendencies, nor will salespeople be at a complete disadvantage if they introverts. The author works on a concept proposed by bestselling author Daniel Pink and proposes the ambivert (referring to an individual who falls between an extrovert and an introvert) as the ones who are more likely to be succ...

Social media presents an opportunity for people to share content that they find to be significant, funny, or notable. No single piece of content will appeal to all users, but are there systematic variations between users that can help us better understand information propagation? We conducted an experiment exploring social media usage during disaster scenarios, combining electroencephalogram (E...

The question of whether background music is able to enhance cognitive task performance is of interest to scholars, educators, and stakeholders in business alike. Studies have shown that background music can have beneficial, detrimental or no effects on cognitive task performance. Extraversion-and its postulated underlying cause, cortical arousal-is regarded as an important factor influencing th...

Social communication is one of the most common reasons for using the Internet. This paper examines how the personality characteristics of the user affect the meaning and importance of Internet social interaction in comparison with "real life," face-to-face interactions. Forty subjects all of whom were familiar with using "chat" participated in this study. After a at" session, they were instruct...