Abstract Gender representation in mass media has long been mainly studied by qualitatively analyzing content. This article illustrates how automated computational methods may be used this context to scale up such empirical observations and increase their resolution significance. We specifically apply a face gender detection algorithm on broad set of popular movies spanning more than three decad...

Wedding invitations (WIs), as a uniquely socially and culturally constructed genre, provide a distinct opportunity  to  compare  the  sociocultural values of different  speech  communities  as reflected  in  the  textual  content  and  organization  of  the  different  moves.  Students  can  be exposed  to  this  genre  and  its  different moves  using  a  genre-based  pedagogy. Genre-based ped...

Despite the crucial role of introductory sections in argumentative academic writing, the effects of genre- based approaches to writing introductory paragraphs have not been much explored yet. The present study aimed to investigate whether the provision of genre knowledge through modeling and non-modeling could enhance learners’ ability in writing introductory paragraphs of argumentative essays....

In this paper, we propose a genre taxonomy as a knowledge repository of communicative structures or “typified actions” enacted by organizational members. The Genre taxonomy aims at helping people to make sense of diverse types of communicative actions, and has three features to achieve this objective. First, the genre taxonomy represents the elements of both genres and genre systems, sequences ...

OBJECTIVE The true prevalence of smoking among characters portrayed in the movies is unknown. This study examines this prevalence objectively. DESIGN The top 10 movies on the weekly box office charts were reviewed. Whether or not the top five characters in these movies smoked, was documented. It was determined prior to the start of the study that 300 male characters and 300 female characters ...

This paper was written as a result of concerns about how to improve the writing skills of Korean students. The main goal of the paper was to investigate the effectiveness of the genre-based approach to teaching writing in Korean educational context. To assess the genre approach, I examined, (a) the definition of the genre approach to teaching; (b) the differences between the process approach an...

This study investigated whether film viewers recognize four basic genres (comic, drama, action and nonfiction) on the basis of genre-typical event cues or of genretypical filmic realization cues of events. Event cues are similar to the narrative content of a film sequence, while filmic realization cues are similar to stylistic surface cues of a film sequence. It was predicted that genre recogni...

Taking a genre perspective on design, this article proposes eight design recommendations for online newspapers. These recommendations are based on features that mediate a specific purpose and use between publisher and audience, which we describe as genre rules in terms of purpose, form, and positioning. They are also based on genre change regarding design, and the heritage from print regarding ...

There has been a growing interest in genre as a powerful means of analysing and understanding texts in cross-disciplinary areas. Genres tend to be conceived as generic structures that constrain individuals and communicative events. In second language writing pedagogy, much attention has been given to raising ESL (English as a Second Language) students’ structural awareness of genres as the rout...