A project was designed with a supermarket in a small community to provide point of sale signs or nudges. These signs encouraged consumers to purchase healthier foods in main supermarket categories accompanied, in the intervention community and store, by overall healthy choice signs and messages to increase the sale of produce and other healthier food items. The community education reinforcement...

The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the and interested in buying green products; through this study, we want determine analyze role attitude as mediation effect advertising, brand trust, attitudes towards purchase intention. We used a questionnaire obtained sample 118 respondents using purposive sampling...

BACKGROUND/OBJECTIVES Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to ...

The company has currently started to develop eco-friendly innovation products. This is driven by one of the emerging environmental issues in Indonesia, specifically plastic waste. Theory Planned Behavior was used as a theoretical framework this research and been widely several previous researches measure attitude influencing consumer purchase intention concept MPR. intended evaluate effect gree...

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...