This paper demonstrates a particular model for making the pricing decisions associated with hotel booking. Implementing such pricing decisions that are designed to optimize the profitability of the hotel forms part of a policy commonly referred to as yield management. The model utilizes forecasts of demand in individual market segments to capitalize on the willingness of people in one segment t...

Hospitality industry plays a crucial role in the development of tourism. Predicting future demand hotel is key step process revenue management. Hotel passenger flow prediction an important guiding formulation pricing and operating strategies. On one hand, can provide decision support for managers effectively avoid waste resources loss caused by customers. other it guarantee priority occupation ...

This study aims to prove the effect of Average Room Rate, Number Tourists, and Constant Gross Regional Domestic Product (GRDP) on Hotel Tax Revenue in Tasikmalaya City. The data used this is for 2018 – 2021 which analyze Revenues By using secondary sourced from Service City Central Bureau Statistics Tasikmalaya. Data analysis Multiple Linear Regression SPSS. results indicate that average room r...

This paper studies the optimal pricing strategy of a hotel that establishes an online distribution channel through cooperation with an online travel agency (OTA). The OTA promotes the hotel and sells hotel rooms through its website and receives commission from the hotel for rooms sold. Through a sequence game model, this paper derives the optimal decision on the unit commission of the hotel and...

The Covid-19 Pandemic outbreak has caused the economic sector to decline drastically and especially Bali tourism on all fronts, because is mainstay of Balinese economy. This impact was also experienced by hotel industry with a decrease in THK. research aims explore how had THK, ADR Revpar Hotel Losari Villas-Legian Sunset Road Bali, strategies for survival recovery have been implemented survive...