In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ pr...

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the disseminat...

Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the firm value of their actions. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This paper examines conceptually and empirically how product innovations and ma...

Despite the plethora of research on market orientation, our understanding of how different dimensions of market orientation interact with each other in generating new intelligence for marketing programs is limited. In this paper, we develop and test a model that examines the interaction effects of the three dimensions of market orientation—customer orientation, competitor orientation, and cross...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

this paper presents a theoretical approach to implementation of the “multi-realization of nonlinear mimo systems”. this method aims to find state-variable realization for a set of systems, sharing as many parameters as possible. in this paper a special nonlinear multi-realization problem, namely the multi-realization of feedback linearizable nonlinear systems is considered and an algorithm for ...

Urgency of application and development of cognitive graphic tools for usage in intelligent systems of data analysis, decision making and its justifications is given. Cognitive graphic tool “2-simplex prism" and examples of its usage are presented. Specificity of program realization of cognitive graphics tools invariant to problem areas is described. Most significant results are given and discus...

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to collect data and to generate information for supporting marketing decision-making. Potentially, this wil...

The article discusses the issues of improving formation a competitive marketing strategy in corporate structures chemical industry market economy, consistent with efficiency governance.

In today's digital era, marketing is one of the keys to business success. One applications copywriting techniques. This community service activity aims increase knowledge, understanding, and implementation information technology for activities MSMEs in Banyumas Regency. From preliminary interviews with MSME managing partners, several main problems were identified their business, including under...