At the same time, there is widespread political agreement on the need to better regulate to assure the quality of education and training. Indeed expressed concern over “shonky” operators and “ripoff” trainers including those that “milk” public grants, is strong indeed and has been a particular focus of recent political rhetoric. Quite unlike the rhetoric around “pink batts”, here the politician...

The UK National Health Service is undergoing a tremendous IS -led change, the purpose of which is to create a service capable of meeting the demands of the 21 century. The aim of this paper is to examine the extent to which persuasive discourse, or rhetoric, influences and affects the adoption of information systems within the health sector. It seeks to explore the ways in which various actors ...

Let us begin with the paradox. Rhetoric took pride of place in formal education for two millenia and a half. Its very rich and complex history deserves being studied in detail, but it could also be compressed in a few sentences. Indeed, the same substance was inculcated by eighty generations of teachers to eighty generations of pupils. If a general tendency can be discerned, it consists in a me...

Drawing on rhetorical and pragmatic (Relevance Theory) approaches to emotions, this article examines claims of cultural patriotic identity in British tea websites as examples emotional rhetoric. I hypothesise that such operate persuasive strategies designed elicit empathy towards the product potential consumers ultimately persuade them identify with it. Results indicate form patriotism, underst...

The article attempts to study a political interview as part of and ideological media content. purpose discussion is explain promote specific ideology. politician also aims shape the image party he/she represents. interviewer journalist whose task monitor changing roles communicants. In such an interview, tries win initiative. strives ensure that addressee perceives discourse interviewed politic...

Taxonomizers of the field of composition and rhetoric often speak in valorizing terms of "social epistemic rhetoric," referring to a group of scholarresearchers who argue for the social nature of knowledge in general and of writing and reading in particular. While some in composition and rhetoric indeed are taking a rhetorical turn to social construction, a careful look at the dominant writing ...

Since the onset of theWesternmedical practitioner in the late 14th century, medicine has depended on rhetoric to persuade a skeptical audience of the legitimacy of its claims. Initially, the very status of the practitioner depended on his or her abilities to persuade the clientele. However, during the rise of the 17th century Galilean scientific revolution, the authority of medicine was increas...

This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse analytic theoretical traditions. Its main data set is drawn from popular textbooks written for taught university courses but it also draws attention to similar rhetorical strategies in leading academic marketing journals. In addition, p...

the menhaj al-bolagha and seraj al-odaba by hazem qartajeni is one of the most effective books on rhetoric and theory of arabic poetry. although he was grown up in an environment influenced by ibn rushd and is considered his indirect student, in this book (with a rhetoric and philosophical style) he is under the influence of ibn sina in founding and presenting the theory of arabic poetry. witho...