In recent years, return freight insurance (RFI) has emerged as a solution to the problem of returns goods purchased online. However, although RFI reduces costs both parties and increases purchase intention consumers, it also rate retailers’ profits. Therefore, some online retailers have looked at increasing their service effort means improving level reducing returns. Considering impact efforts ...

The main stages of studying the marketing environment enterprise as a modern methodology in industrial market by its decomposition into constituent parts are considered. An example characterized consumer preferences required for introduction new engineering industry product is suggested. structure machine-building internal and external indicators underlying study competitive determined. estimat...