In the current competitive retail market, retailers constantly strive to deliver products consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with brand. Consequently, introducing their own private label brands (PLBs), which also differentiate from competitors. The role of perceived in purchase behavior PLBs...

Consumer buying behavior has changed prior to the new environments that lead by pandemic of Covid-19. Many studies have been conducted examine changes consumer on usage technology as a tool support online business amid this pandemic. However, there are little directed examining patterns in after end Restriction Movement Order (RMO) Malaysia. Hence, study intends describe trends Malaysia conduct...

The purpose of this article is to show how to design persuasive and successful web shops. An approach to commercial site design that draws on theories of visual persuasion is proposed. In this paper, we will focus on the role of emotion. lmages in an ad are typically meant to create some emotional disposition toward the product, or social cause. The importance of emotions in the on-line shoppin...

Advertising is an audio-visual form that makes a communication possible with customers. It process to influence consumers gets buy particular product. kind of fascinates people and having different moments flirt their lives, seduces them, provoke them leave the beautiful images dreams. They have mission connect consumer, thrill challenges they how informing persuading them. Keeping customers ne...