Smartphones are the most popular in use among younger generation, with 81% of young people having their own phones. Smartphone technology, its high functionality, certainly change behavior people, especially adults as frequent smartphones at this time. From findings adult and increasingly competitive issues between brands smartphones, research will identify intentions purchasing smartphones. re...

Innovation in technology has enhanced many fields. The sector which is highly influenced by technological development online retailing. rapid spread of E-Commerce provides great benefits both for consumers and sellers. On the other side, complexity marketplaces produces new issues challenges. These escalating concerns about can restrict its growth discourage from performing activities. This pap...

The main objective of this paper is to comprehend that exists between consumer values and perceived website attitude and consequences. 482 experienced Internet users of B2C online shopping in Taiwan. Empirical results indicated that both consumer values positively influenced on perceived trust and both negatively influenced on perceived risk of the website. For consequent variables, perceived t...

Retailers have little control over what their customers say about products and services online. Review platforms (e.g., Yelp Travelocity) are rife with negativity, from both real bad experiences fake reviews created by competitors. These negative been shown to influence the purchasing behavior of future consumers. Many do afford companies some including them in online conversation or services. ...

Volume XXVIII January-February 2016 A Study of Factors Driving Indian Youth's Intention to Purchase Online Abstract This study uses Structural Equation Modelling (SEM) to identify determinants of 'intention to purchase' online among the Indian youth. The study identified need for precision (NFP) as a new factor along with factors reported in various other studies i.e. innovativeness of customer...

Most of previous studies either take product knowledge as a moderator, or involve varying degree of product knowledge on the consumers’ perceived evaluation as an influential factor. It is rare to come across research that discusses how both brand image and product knowledge affect purchase intention. Thus, this research has chosen both an intrinsic and an extrinsic product cue─brand image and ...

Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four p...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...