Direct marketing is one of the most effective marketing methods with an aim to maximize the customer’s lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...

a r t i c l e i n f o A principal challenge confronting the senior marketing team in B2B firms is how to ensure that the marketing strategies they develop are implemented effectively. The literature indicates that mid-level marketing managers' perceptions of the procedural justice within the firm may be critical in this respect. However, there has been little empirical research on this issue. T...

In 21st century market, globalization and liberalization has opened new doors for the producers consumers both. Consumers are now well informed equipped with information on other side have access to latest technology reduce cost improve quality penetrating into market which no hurdles of geographical boundaries. International marketing become one important factors success business. global diffe...

Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...

This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluat...

This essay is about the E-marketing of virtual products based on Electronic Commerce. With the development of the network technology, the improvement of Electronic Commerce is necessary. The E-Commerce is become more and more popular with the wide usage of Internet in our daily life. The traditional marketing strategy is not enough. Hence, I think we should pay more attention on E-Marketing str...

Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competiti...

M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions Annamma Joy a,1, Jeff Jianfeng Wang b, Tsang-Sing Chan c, John F. Sherry Jr. d,∗, Geng Cui e a Professor of Marketing, Faculty of Management, The University of British Columbia-Okanagan, EME4145 – 3333 University Way, Kelowna, BC, Canada V1V 1V7 b Assistant Professor of Marketing, Department of Marketing, G 75...