Sheth and Sisodia (1999) in their article titled, " Revisit-ing Marketing's Lawlike Generalizations, " make a number of timely and insightful observations centered on the question of why some lawlike generalizations in marketing may need to be either modified or enhanced. According to the authors, the need for revisiting generalizations in marketing has risen in light of the fact that the conte...

INTRODUCTION EVENT MARKETING is an increasingly important component in the promotions mix. In response to the many challenges facing traditional media, including cost, clutter, and fragmentation, the use of events in which companies can have face-to-face contact with their target audience has grown and become a valuable contributor to marketing communications programs. It is estimated that 22 p...

This research was conducted with the aim of knowing marketing mix strategy in business management at CV Rabbani Asysa Makassar Branc a review Islamic ethics. is field (field research) using qualitative methods, and approaches used are economics sociology.The results this study indicate that Branch product, cost-price, promotion, communication if viewed ethics it accordance indicators unity, bal...

A marketing strategy is a plan used by business actors in product so that the can compete an increasingly tight world. UMKM XYZ one of cracker industry city Bekasi. XZY last year experienced decline sales levels. This was due to lack strategies their products could increase volume. study aims determine volume at XYZ. The mix factors affect volume, elements Marketing Mix are product, price, plac...

Marketing is a completely developing paradigm. In spite of nearly metaphysical, esoteric, antiscientifically approached trends and fashions are increasingly contributing to identify more elements bringing it closer to the science like a technology. That is, an applied social science by establishing concepts and relations between Strategic and Tactic (operational) issues; its Identification, Cre...

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...

With the rise of microfinance in developing countries and its evolution to a business model in developed nations, microfinance has fully transitioned to the internet, taking the distinctive form of social lending. However, the marketing trends of emerging peer-to-peer micro-lending websites have been largely unexplored during its rise to recognition due to most studies focusing on financial, ec...