This paper draws attention to the need for formulating tailored, sustainable transport policies considering heterogeneity in population regarding their preferences and attitudes. In this regard, we propose a market segmentation incentivising policies. Our analysis builds from responses of 1,041 car owners towards environmentally friendly alternatives survey issued five largest Colombian metropo...

When competing firms target information towards specific consumers through direct marketing activities, complete segmentation of markets can result. We analyze a two-stage duopoly where, prior to price competition, each firm targets information to specific consumers and only consumers informed by a firm can buy from it. This has the effect of endogenously determining market segments in a model ...

Almost all the papers on market segmentation modeling using retail transaction data reported in the literatures deal with finding groupings of customers. This paper proposes the application of clustering techniques on finding groupings of retailers who use the Electronic Funds Transfer at Point Of Sale (EFTPOS) facilities of a major bank in Australia in their businesses. The RFM (Recency, Frequ...

Since the early 2000’s, the online games have been recognized as a major profit model within Ecommerce and have been developed into the core of the world cultural industries. However, online game industry has encountered higher competition in global market. To survive successfully in today’s competitive online game markets, they need to determine who the target customers are and what motivates ...

Market segmentation is one of the most fundamental strategic marketing concepts. The better the segment which is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the marketplace. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contri...

The purpose of this study is to develop market segmentation of the USA fixed-line and wireless phone service sectors. In order to better understand user perceptions and behaviors when using these services, market segmentation techniques serve as an essential tool that may be utilized by marketers, strategists, managers, and other decision makers. In this paper, two datasets based on survey resu...

This research, used benefit needs to segment the online marketing market. Focus groups and a random sampling survey were used to search for consumer benefit needs. The online marketing market was then segmented using the benefits sought by consumers. The results showed that the different segments have significant differences in the benefits sought, lifestyles and demographics etc. Thus the bene...

These are some notes on a project I am working on as an extension of Williamson (2005b). The basic idea is to explore the implications of market segmentation, where the key novelty involves goods market segmentation and the proximity of connected households to particular goods markets. A connected household is on the receiving end of central bank actions, while an unconnected household is not. ...