نتایج جستجو برای: market segmentation and differentiation
تعداد نتایج: 16889368 فیلتر نتایج به سال:
Customer satisfaction and customer loyalty are indicators of competitiveness for companies. In this work we considered the analysis relationship be- tween through a logistic regression model. We also related results in market segmentation model based on latent class that responses to value items. Through survey made it possible evaluate dynamism belonging different classes based, example, affin...
With the increasing globalization of the business world, international segmentation becomes an ever more important concept in marketing. The globalization forces now at work push many companies to extend or reorganize their marketing strategies across borders and target international segments of consumers. It is the purpose of this paper to review the international market segmentation literatur...
The present study was conducted with the aim of the effects of segmentation and redundancy methods on cognitive load and vocabulary learning and comprehension of English lessons in a multimedia learning environment.The purpose of this study is an applied research and a real experimental study. The statistical population of the present study includes all people aged 14 to 16 who are enrolled in ...
This paper presents a new growing neural network for cluster analysis and market segmentation, which optimizes the size and structure of clusters by iteratively checking them for multivariate normality. We combine the recently published SGNN approach [8] with the basic principle underlying the Gaussian-means algorithm [13] and the Mardia test for multivariate normality [18, 19]. The new approac...
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