Although a topic of considerable interest and debate for nearly 100 years, antitrust understanding of resale price maintenance (RPM) has been informed primarily through theory developed in antitrust economics with limited empirical evidence. Addressing calls for research on RPM and its related practices, the current article draws upon existing academic and practitioner research in marketing to ...

Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...

The mutual interaction of marketing and logistics has been widely described in academic articles. For almost a century, many scholars and practitioners have recognised the close relationship between marketing and logistics activities in a marketing channel. Business philosophies such as JIT, QR and ECR implicitly emphasise this relationship as well. However, there is often a gap between marketi...

a r t i c l e i n f o Keywords: Relationship marketing Marketing theory Business networks General theory of marketing Middle-range theory Business marketing is a complex, multilayered, and dynamic social phenomenon that has been examined using a variety of theories from disciplines as diverse as economics and psychology. This theoretical evolution has led to a fragmented knowledge base. This ar...

In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of papers by Shaffer and Zettelmeyer (2002, 2004a,b) demonstrate that appropriate targeting may partially mitigat...

E-commerce technology is perceived as offering many advantages. A key element is the company website which typically combines sales and marketing functions. Despite the potential improvements in business practice offered by e-commerce research has shown that SMEs have not fully embraced the opportunities offered by this new marketing channel. This paper examines sole trader website development,...

Xiaomi Corporation has successfully developed and expanded the mobile phone business by virtue of its excellent marketing strategy, replicating model, Xiaomi's smart hardware also received a good market response. It made relatively successful decisions in Internet marketing, spokesperson selection, product pioneered establishment complete dual-channel online offline sales. However, process Corp...

Advertising is becoming more and more complex, and there is a strong demand for measurement tools that are capable of keeping up. In tandem with new measurement problems and solutions, new capabilities for evaluating measurement methodologies are needed. Given the complex marketing environment and the multitude of analytical methods available, simulation can be an essential tool for evaluating ...

This study investigates the impact of a channel selection and switching on satisfaction with government services. Specifically, using an archival dataset of telephone surveys administered by U.S. Social Security Administration (SSA) with more than 2,700 respondents, we measure the effect of channel selection (online, in-person, or telephone) and switching (from online to another) on satisfactio...