Social psychologists conceptualize trust in a manner that differs from conceptualizations used by marketing researchers to date. Building from the social psychology literature, we posit that interpersonal trust in consumer-level service relationships has cognitive and affective dimensions. We examine the relative impact of service provider expertise, product performance, firm reputation, satisf...

This article contends that current discussion and research into the role of physical distribution service in the marketing miz are hampered by a lack of consistent definition of the concept ofphysical distribution service and its component dimensions. In order to clarify this concept, prerequisites for a theoretically meaningful understanding of physical distribution service are presented and s...

Internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. A developed model for export and international marketing of...

This study investigates the two traders’ periodic marketing problem in which both the spatial (where) and temporal (when) dimensions are to be decided simultaneously so as to maximize the total payoff during trading based on the itinerary. In literature, the periodic marketing problems are studied very few for the past decade, usually using the sequential strategy approaches. However, the solut...

The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimens...

Consumer research using Distinctiveness theory implies that targeted advertisements will be most effective in contexts where the targeted group is a numeric minority. This paper investigates the influence of social status in addition to numeric status. Results demonstrate that incorporating social dimensions increases the explanatory value of distinctiveness theory for consumer research. We dis...

Knowledge management (KM) has emerged as a strategic imperative to improve organizational competitiveness. Aligning KM initiatives with business strategy through appropriate KM strategy is a vital beginning for the successful exploitation of knowledge for business success. In this research paper, we explore the key dimensions of evolving KM strategy through a case study of an Indian organizatio...

Service quality has attracted major attention from practitioners and academic researchers over recent decades, due to its significant role in business performance and the maintenance of customer loyalty. Nevertheless, very few studies have linked consumers’ cultural orientations to service quality dimensions, especially in a non-Western context. This paper attempts to fill this gap in the liter...

In a previous research the authors identified that the most significant dimensions involved in the transition between the two theoretical states, multinational and global are: (1) “global integration of the operations”, (2) “strategic management pattern”, (3) “covered world key-markets”, (4) “dominant marketing approach”, and (5) “type of organization vision”. Each of these "dimensions of chang...

Creative tourism has been approached from several points of view: products and processes, enabling elements, marketing, sustainability, etc. However, to our best knowledge, there is no integrative model that brings together all its dimensions enables a ‘bird’s eye’ perspective creative destination competitiveness. As such, this article aims present competitiveness for destination. The presents ...