In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

MAPSec has recently been introduced as a security protocol for mobile telecommunication networks in the midst of numerous threats and vulnerabilities. Our initial study reveals that MAPSec can only provide protection coverage to a minor portion of the total network vulnerabilities. Motivated by this discovery, we have devised a toolkit—Cellular Network Vulnerability Assessment Toolkit for Evalu...

Wittgenstein as Davidson on Metaphor In Wittgensten und die Metaphor, eds. Arnswald, Kertscher, and Kross, Parerga Verlag, Berlin, 2004, as “Wittgenstein mit Davidson uber Metaphor,” (German translation) pp. 195-220. This essay has five parts: First, I explain some fundamental agreements between Davidson and Wittgenstein. I argue that Donald Davidson’s views and Wittgenstein’s views in the Inve...

Collective matrix factorization (CMF) is a popular technique to improve the overall factorization quality of multiple matrices presuming they share the same latent factor. However, it suffers from performance degeneration when this assumption fails, an effect called negative transfer (n.t.). Although the effect is widely admitted, its theoretical nature remains a mystery to date. This paper pre...

Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed digitally connected society have shifted towards movement based on sustainability healthy environmentally friendly common values. The effect artificial intelligence has changed nature marketing communication between firms markets. Food marketers need to adjust ...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

Discusses issues concerning the relationship between codified marketing theory and practical strategic marketing expertise, particularly with respect to the importance of `̀ tacit'' or unarticulated knowledge. The trajectory of argument draws attention to the role of words as symbolic modelling devices and explores implications of this position for theorising marketing expertise. Makes use of a ...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

Abstract This paper analyses the usage of Daily Deals (DDs) in COVID-19 pandemic context. A constructivist approach and grounded theory methodology are applied to study managerial DDs Slovenian hotels. The results show a predominance organisational external environmental factors, such as government regulation, linking structures, industry characteristics, on DDs. These shown conceptual model. c...