Recent advances in IT have provided firms unprecedented ability to manage online social interactions. Despite growing popularity, few studies have examined firm's optimal design choices in firm-mediated social interactions. We examine whether and how a firm can enhance effectiveness of online social interactions, by simply varying message shared by referrers. We focus on two pieces of informati...

Research has shown an increase in both disclosure of personal data and means to gather this data on social media such as Facebook. Little research has been done to analyze what happens with this data and how it circulates between different actors. The aim of this research is to map a subset of the Belgian social media marketing companies are as a value network and how these actors use social me...

the study is an analysis of processing methods, marketing channels, and profitability determinants of selected cassava products in kogi state, nigeria. the study was carried out in kogi east senatorial district of the state. a multi-stage sampling technique was employed in the selection of 120 respondents from whom information were collected and analyzed. the data used for the study were collec...

with respect to the role and status of cooperatives in harvesting, market supply and eventually the development and improvement of income and status level of farmers, the performance of such cooperatives have to be screened .and surveyed. the major aim of this article is the estimation of success and achievement level of such cooperatives as regard to marketing agricultural products, and diagno...

The mobile online medium (i.e. mobile data communication) allows the creation of context-sensitive Mobile Marketing applications by using identityand context information and thereby enabling the efficient targeting of current user needs. However, existing concepts/implementations do not address the impacts of identityand context information integration to marketing intermediary platforms which ...

Marketing is a discipline closely related to social and economic development. In the teaching practice of marketing, we should scientifically comprehensively reform methods education actively apply information technology effectively improve overall quality marketing. And level, better literacy cognitive abilities students.

This study aimed to describe information and communication (ICT)-based education marketing management in MTs Ma’arif NU 1 Jatilawang Banyumas. employed qualitative approach by using interview, observation, documentation for the data collection. The collected were analyzed Miles Huberman model, consisted of reduction, presentation verification. results shows that Banyumas utilized technology (IC...