نتایج جستجو برای: marketing objectives
تعداد نتایج: 277522 فیلتر نتایج به سال:
Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data-collection procedures sequentially (79 per...
E-marketing is a way to market product, from first meeting purchase delivery and beyond. Marketing about customer management must establish relationships between goods customers daily so that there added value in each process. This study uses quantitative data by collecting on the number of users, starting an understanding E-marketing, advantages using others. user was also collected every Smal...
Background and Objectives: Social marketing is a method that acts through identifying the needs and demands of the audience and specifying the components of the behavioral market using the results of developmental research. So far, social marketing has not been used to involve the private sector in the tuberculosis (TB) control program. The aim of this study was to design a Public-Private Mix (...
MARKETING ANALYSIS INVOLVING DEMAND AND PROFIT ASPECTS IN BADI MAKING OF KEONJHAR DISTRICT OF ODISHA
The objectives of paper are to highlight mainly the marketing analysis and demand as well profit Badi making involving Women workers in Keonjhar district Odisha. study is based on primary data collected from 200 Self Help Groups badi respondents five selected areas. KEYWORDS: Badi, Marketing, Entrepreneurs, Women, Group. JEL Classification: - O
Purpose – Strategic alliances have a variety of governance structures that can be broadly classified as joint ventures, minority equity alliances, and contractual alliances. This paper seeks to empirically examine the roles of four key determinants of governance structure choice, namely, joint R&D and joint marketing objectives, alliance management experience, and international partners. Design...
The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...
Promotion activities are those marketing tools that have a fast and direct impact in the target market. Due to this fact, the selection of such activities is an important decision. This contribution attempts to devise a decision process for this problem in conditions of uncertainty, supplying a linguistic decision model for evaluating the satisfaction of the objectives by the potential solution...
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