Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production marketing using digital necessary. It believed that improving performance increase the readiness producers to their maggot production, open new opportunities, empower community's economy. This study aims determine effectiveness wi...

Along with the wide use of the Internet, online advertising expense is soaring in the last decade. There are many pricing strategies for online advertisement, including fixed fees, click-through rates, and performance-based commission rates (i.e., referral fees). The trend towards profitability, along with better tracking tools, has resulted in less interest in fixed rates and more interest in ...

Extensive research has been performed to develop appropriate machine learning techniques for different data mining problems. However, previous work has shown that no learner is generally better than another learner. Comparing machine learning methods depends very much on the characteristics of a particular data set and the requirements of the respective business domain. Direct marketing is an i...

A high quality customer database is a cornerstone of successful interactive marketing strategies and tactics. Based on the notion that customer data quality is not only a technical but also an organizational problem, this study develops and tests an organizational learning framework of the relationship between organizational processes, customer data quality and firm performance. The findings sh...

The marketing performance of international joint ventures (IJVs) particularly of those in the Southeast Asian Economies has not received adequate attention from international business researchers and International Joint Ventures (IJVs) have become an important means of market entry for many firms, particularly those seeking entry into Asia. This study identifies the factors influencing the mark...

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performanc...

This paper examines how the importance given to operations and marketing functions impacts their capabilities and, consequently, overall firm performance. Using the resource-based theory (RBT) and top management team literature as a foundation, we explore the relationship between business factors under different economic conditions using panel data, to test whether the importance given to the o...

This study, based on the traditional 4P framework, proposed a construct, dynamic marketing capability, which reflects the extent to which a firm can dynamically adjust its marketing activities and resources in response to changing environments. The construct is hypothesized to mediate the effect of a firm’s information technology (IT) support for CRM on firm performance. With a survey of the 50...

The study aligns marketing intelligence approaches with website performance assessment for evaluating the effectiveness of a company’s relational marketing strategies (RMS) in the performance of its corporate website. We develop a web mining based methodology that combines a classification procedure with discriminant analysis for analyzing clickstream data. Furthermore, we integrate managerial ...