Modern computer networks make it possible to distribute documents quickly and economically by electronic means rather than by conventional paper means. However, the widespread adoption of electronic distribution of copyrighted material is currently impeded by the ease of unauthorized copying and dissemination. In this paper we propose techniques that discourage unauthorized distribution by embe...

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P roduct, price, place, and promotion. Every business-school academic will tell you those four "Ps" represent the essence of marketing. But after 28 years as a healthcare strategy, marketing, and public relations professional, and after countless frequent flyer miles earned consulting across the country on the topic, I'd like to add a few more "Ps." These are people, passion, persuasion, perfor...

Despite progressive preventative techniques, intervention programs, and guidelines to help reduce breast cancer mortality, African American women (AAW) remain affected by breast cancer in greater numbers compared to Caucasians. As rates of breast cancer mortality continue to increase among AAW, a greater need for change emerges, which should include crafting culturally specific social marketing...

This paper explores three deception techniques which are widely used in political and product marketing. These techniques are ‘deception by omission’, ‘deception by saturation’ and the use of ‘deception by spin’. These techniques are newly analysed in the framework of the four canonical strategies of Information Warfare and Shannon’s capacity and entropy theorems, and their respective strength...

This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and mainte...

This paper presents a case study of data mining modeling techniques for direct marketing. It focuses to three stages of the CRISP-DM process for data mining projects: data preparation, modeling, and evaluation. We address some gaps in previous studies, namely: selection of model hyper-parameters and controlling the problem of under-fitting and over-fitting; dealing with randomness and 'lucky' s...

Most businesses have benefited from utilizing advanced analytics for marketing and other decision making. However, to apply analytical techniques for pharmaceutical marketing is challenging and emerging as it is critical to ensure the analysis makes sense from the medical side. Whether the drug for a specific disease finally consumed is directly and indirectly influenced by many factors includi...

This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the p...

From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditional brick-and-mortar model of marketing. The objective is to build a suitable model that will explain the various determinants involved in designing viral marketing campaigns and its outcome in terms of consu...