We examine the asset value of advertising expenditures for a sample of takes the form of future cash flows, which derive from future sales. Future sales are influenced by advertising expenditures, 320 firms with reported advertising expenditures for each of the 10 consecutive years ending in 1994. We find that, depending upon the which alter customer preferences for particular products or vendo...

The Internet is rapidly growing as a marketing medium. This year online advertising expenditures will reach approximately $20 billion in the US alone. Two formats dominate online advertising: (i) Web sites buying advertising links from each other and (ii) search engines selling sponsored links on their results pages. The first part of the dissertation studies the former advertising model and in...

In this paper, we consider the application of the Lotka–Volterra model with churn effects, LVch, (Guidolin and Guseo, 2015) to the case of a confectionary product produced in Italy and recently commercialized in a European country. Weekly time series, referring separately to quantities of regular and promotional sales, are available. Their joint inspection highlighted the presence of compensato...

this paper investigates the effects of advertising, profitability, concentration and research & development on the market share of iranian great food and beverage industries during the period of 2000-2011. for this purpose, we used the more than 50 employee's statistics of industrial 4- digit firms and panel data technique for estimating the model. the main results of this paper reveal that, th...

The views expressed in this paper are those of the author alone and do not necessarily reflect the views of the Federal Communications Commission, any Commissioners, or other staff. A current policy issue is whether there is a single local media market or several distinct local markets for newspaper, radio, and television advertising. An important step in defining a market is the estimation of ...

The article presents the results of studying global and Russian advertising market dynamics, in particular, outdoor a pandemic. crisis triggered by COVID-19 pandemic has affected almost all markets. most stable markets were considered USA China. media segments Russia period 2010 - 2020 have been analyzed; on Internet is recognized as leading segment, second third places are television UN advert...

During the past decade, the preferred medium for advertising has seen a dramatic shift away from print media and other traditional means of distribution. In 2009 alone, it is estimated that advertising spending dropped by between 10 and 20 percent for newspapers, consumer magazines, radio, and television while increasing an estimated 9.2 and 18.1 percent in Internet and mobile advertising respe...

Social media has become very popular and is able to generate oceans of data which is a goldmine to prospective researches in the real world. Discovering hidden patterns from such data can provide business intelligence. Mining such social media data and learning collective behavior can have very useful utilities in the real world. Many real world applications like advertising, marketing, sales d...

Advertising is becoming more and more complex, and there is a strong demand for measurement tools that are capable of keeping up. In tandem with new measurement problems and solutions, new capabilities for evaluating measurement methodologies are needed. Given the complex marketing environment and the multitude of analytical methods available, simulation can be an essential tool for evaluating ...

Companies know the amount of profit they make, but may not know whether they are operating on the uphill side or downhill side of the profit function with respect to each marketing investment variable. We first identify the risks of an uphill-located firm acting as if it were a downhill-located firm. Then, we develop a diagnostic tool to infer a company’s type based on its location on the profi...