B2C electronic commerce is commonly viewed as a straightforward browsing and purchase process. Current search tools assisting shoppers limit the automatic comparison of products to the price of goods. Allowing merchants to successfully employ differentiation strategies online requires providing the web with semantic content that can represent merchants’ offers and be automatically processed by ...

OBJECTIVES These studies investigated (1) the effect of community bans of self-service tobacco displays on store environment and (2) the effect of consumer tobacco accessibility on merchants. METHODS We counted cigarette displays (self-service, clerk-assisted, clear acrylic case) in 586 California stores. Merchant interviews (N = 198) identified consumer tobacco accessibility, tobacco company...

Politeness issues in virtual commercial contexts received rare attention from both practitioners and researchers. This work developed an instrument for gauging degree of politeness in online retailers’ storefronts. The instrument’s reliability and validity were confirmed through empirical data analysis. A second-order confirmatory factor analysis revealed that online consumers' tendency in payi...

Customer’s trust is the key element for mobile commerce's success. The formation and development of customer trust is an evolutionary process, which is effected by merchants’ characteristics and their behaviors, customers themselves and the interaction between them. This research analyzes how to achieve the status of ESS with the effect of various factors on consumer trust based on evolutionary...

In the policy of emphasizing agriculture and suppressing commerce in ancient Chinese feudal dynasties, Huizhou merchants developed grew cracks, gradually became one leading groups local autonomy Huizhou. The spirit guides to actively choose return their hometowns join development rural careers after becoming rich business, at same time plays an important role governance. growth not only contrib...

The proliferation of new payment methods on the Internet rekindles the old and unsettled debate about merchants’ incentive and ability to differentiate price according to payment choice. This paper develops an imperfect-information framework for the analysis of platform and social regulation of card surcharging and cash discounting. It makes three main contributions. First, it identifies the co...

The enthusiasm of many consumers when selecting products for purchase over the Internet is often dampened at the point of payment largely over security and privacy concerns and financial risks. The levels of confidence that exist among potential and existing online purchasers can be influenced significantly by the extent to which merchants inform and reassure their customers over security featu...

With the popularization of the Internet and the development of the mobile Internet, a new-type O2O e-commerce model is generated. After defining the definition of O2O e-commerce model, this paper investigates and analyzes the current status of Chinese application of O2O e-commerce model, and then reveals several main problems such as the gap between the products and services provided by merchan...

As web services such as Twitter, Facebook, Google, and Yahoo now dominate the daily activities of Internet users, cyber criminals have adapted their monetization strategies to engage users within these walled gardens. To facilitate access to these sites, an underground market has emerged where fraudulent accounts – automatically generated credentials used to perpetrate scams, phishing, and malw...

The trend in technology is such that small lightweight lowcomplexity devices, like PDAs, cell-phones, . . .,will become one of the more predominant computing platforms. Consequently, these devices will play an increasing role in e-commerce and mcommerce transactions. In the past, the role of the merchant has been played by workstations/servers, but due to advancements in wireless communications...