This study examines how consumers’ interest in a new movie develops around paid and earned media in pre-launch periods, how this interest impacts opening-week revenue, and how postlaunch revenue of a movie is influenced by advertising and various earned media. The prelaunch, opening-week and post-launch worlds are structurally different and we therefore develop three separate models, two multip...

OBJECTIVE Movie smoking exposure is a strong predictor of smoking initiation by adolescents; however, we do not know whether it is a long-term predictor of established smoking. We conducted a prospective study to determine whether movie smoking exposure during early adolescence predicts established smoking in older teens and young adults. DESIGN We assessed movie smoking exposure and smoking ...

In past few years, several data-sets have been released for text and images. We present an approach to create the data-set for use in detecting and removing gender bias from text. We also include a set of challenges we have faced while creating this corpora. In this work, we have worked with movie data from Wikipedia plots and movie trailers from YouTube. Our Bollywood Movie corpus contains 400...

OBJECTIVE To determine the proportion of televised movie trailers that included images of tobacco use during 1 year and the extent of youth exposure to those trailers. DESIGN Content analysis combined with Nielsen data measuring media exposure. All movie trailers (N = 216) shown on television from August 1, 2001, through July 31, 2002. MAIN OUTCOME MEASURES Exposure among youth aged 12 to 1...

BACKGROUND the abilities of school children for reading static texts have been widely discussed, however little is known about how well they can read dynamic texts and what skills are required for this kind of reading. AIM to evaluate the skills involved in reading movie subtitles of 2nd and 4th graders of students at the a public school. METHOD analysis of the level and skills needed for m...

OBJECTIVE Despite voluntary restrictions prohibiting direct and indirect cigarette marketing to youth and paid product placement, tobacco use remains prevalent in movies. This article presents a systematic review of the evidence on the nature and effect of smoking in the movies on adolescents (and others). METHODOLOGY We performed a comprehensive literature review. RESULTS We identified 40 ...

In this paper, we propose a human-centered framework, “Watching, Thinking, Reacting”, for movie content analysis. The framework consists of a hierarchy of three levels. The low level represents human perception to external stimuli, where the Weber-Fechner Law-based human attention model is constructed to extract movie highlights. The middle level simulates human cognition to semantic, where sem...

Based on Rogers’s innovation diffusion model, we investigate how electronic word-of-mouth (eWOM) through different types of social media impacts movie sales across the different phases of movie screening. We collected eWOM information on movies from February to October 2012 from Twitter, Yahoo!Movies, YouTube, and blogs on a daily basis. The results indicate that Twitter is relatively influenti...

This paper analyzes vertical restraints imposed by distributors on movie theaters in the movie exhibition industry. A structural model of industry demand and supply is estimated using a uniquely detailed panel data set of attendance and movie rental contracts collected directly from a sample of U.S. movie theaters. Welfare analysis indicates lifting the restraints would make consumers, movie th...

For this project, a system was designed to rst identify whether or not an email mentioned a movie, and if it does, to extract the title, time and date of the movie in question. The classi er used to determine whether an email is a movie or non-movie is an extension of the Naive Bayes classi er. The classi er was fairly successful in terms of precision, although it tended to yield a lot of false...