The concept of power has been debated among philosophers for as long as humans have been able to record. What makes someone or something powerful, and what exactly does that mean to us as individuals? Michel Foucault provides a glimpse at one aspect of power in his article, Panopticism. Here, he provides a definition for the " Panopticon: " an all-seeing individual or institution, which may or ...

I must admit that I had no prior knowledge of Richard Selzer or his work before reading this book. The title had the air of so many other trite books written by doctorsno doubt an attempt by the publishers to exploit the profession's mystique for dollar signs and, as such, I really wasn't expecting much another compilation of "let me tell you why I'm so great" stories is what I thought was awai...

Quantitative market research and qualitative usercentered design research have long had an uneasy and complex relationship. A trend toward increasingly complex statistical segmentations and associated personas will once again increase the urgency of addressing paradigm differences to allow the two disciplines to collaborate effectively. We present an instructive case in which qualitative field ...