International Journal of Developing and Emerging Economies (IJDEE) is an international peer-reviewed referred journal published by European Centre for Research Training Development, United Kingdom. The publishes original contributions at the forefront social, trade, legislative economic issues related to developing countries emerging economics. IJDEE in both printed […]

Article history: Received 8 January 2008 Accepted 18 December 2008 Available online 24 June 2009 Over the past two decades, there has been a substantial shift in the global innovation landscape. Multinationals from developed economies are increasingly globalizing their R&D activities and are developing an “open innovation” model to source innovations from outside the firm, including from emergi...

ABSTRACT We study two quick-service restaurant (QSR) chains based on regional ethnic foods that were launched in China and India. The products these QSR ventures offered had hitherto been sold by fragmented street vendors who typically operated single outlets. Inspired the successful business models of international brands, entrepreneurs developed to popularize their chosen multiple new regions...