In this paper we examine the relationship between advertising spending and perceived product quality. The questions we ask are: Does a product's advertising spending in ̄uence consumers' perceptions of its quality? If so, does the effect remain even after accounting for objective quality, price and market share? Does knowledge about objective quality, from Consumer Reports or usage experience, a...

Although it is currently popular to reflect consumers' perspectives to medical service management, insufficient attempts have been made to understand detailed perception of the consumer side of medical services to promote medical services' evaluation from the consumer viewpoint. The aim of this study was to descriptively reveal how consumers perceive medical services that they receive, focusing...

We present a structural model of consumer trust in a multi-channel retailer. The model was developed on a sample of 1048 consumers who responded to a questionnaire linked to the website of a large German multi-channel retailer. The study identifies perceived privacy concerns as the strongest influence on trust in the e-shop, followed by perceived reputation and perceived size of the offline sto...

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets fast-moving goods. Therefore, this study analyses factors that can distinguish different segments green all-purpose adhesives Germany. On basis of online survey 709 respondents, we performed a choice experiment and segmented consumers based on their product. We identifie...

Extreme resource constraints in web application development environments often lead to minimal formal testing. This lack of testing compounds the problem of low consumer retention. In this paper, we analyze an existing study of the consumer-perceived severities of 400 realworld web application faults. We provide concrete guidelines to increase the perceived return-on-investment of testing. We s...

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. However they have found that consumers are reluctant to try and adopt new mobile services and/or other products/services in response to advertising, unless the consumer has esta...