background: progressive prevalence of anabolic steroid use and physical and mental consequences of these drugs are known as worldwide healthy problems. willingness to being fitness and having muscular body and unhealthy beliefs about anabolic steroids are determinant behavioral factors of anabolic storied use. the purpose of this study was to determine the behavioral reason of anabolic steroid ...

Consumers do differ in the evaluation of value between products and services. This study aims to identify the perceived value dimensions as functional and relational value to investigate the relationship between each dimension of perceived value with the future intention and also to examine the commitment as a mediator role between multi dimensions of perceived value and future intention. Facto...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

This research focuses on the factors influencing online buying intention. The aim of this research is to find out perceived value and trust’s influence on online buying intention, which combined several pervious researches’ result. Perceived value is measured by perceived value and perceived product sacrifice, trust is measured by ability, benevolence and integrity. Based on survey to 238 colle...

This study is designed to measure the effect of a logotype on the perceived market value of consumer products among Vanderbilt undergraduates. An analysis of quantitative descriptive research from 291 Vanderbilt University undergraduate students shows that adding the logotype of a premium brand can increase the perceived value of a product compared to the unbranded version while adding a budget...