The paper defines ‘cluster identity’ as an intangible attribute of clusters comprised place branding and trademarking by cluster organizations, respectively anchored in a ‘logic belonging’ similarity’. We expand the taxonomy proximities their dynamics according to belonging/similarity logic tangible/intangible nature. As illustrated context Bordeaux wine region France, we find that prevailing b...

Küresel tedarik zinciri içinde yer alan limanlar yoğun rekabet ortamında müşterilerin ilgisini çekmek ve mevcut müşterilerini tutundurmak zorundadırlar. Bu zorlu yarış, güçlü bir marka oluşturarak, markanın mesajını doğru şekilde müşterilere ileterek kişiliği bileşenleri üzerinden konumlandırma ile başarılabilir. Fakat limanların coğrafi özelliklere dışsal faktörlere (örn. pandemi vb.) göre değ...

the processes of cultural transformation in britain in the second half of the 20th century, the fall of the empire, immigration from former colonies and the expansion of the multiculturalism, have influenced new ways of looking at the conceptions of identity of diasporic subjects within britain. examining these experiences, diasporic novelists write about the second generation immigrants in con...

The identity of any human can be specified by using, singly or in combination, many different universal criteria, e.g. sex, age, religion. However, in the modern, political world human beings are automatically identified with a country, and national identity is generally established by place of birth or place of residence. Very strongly tied to the feature place has been the feature race, so mu...

Today, concepts such as place attachment, sense of place, meaning of place, place identity, has devoted many studies In literature of architecture and urban design particularly in the field of environmental psychology. It is obvious that in all these concepts, various aspects of interaction between human and place and the impact that places have on people has been presented. This paper defines ...