background: community pharmacies are considered as ideal settings to provide cardiovascular risk screening (crs). however, little is known about pharmacists’ views on providing such services in developing countries including iran. in the present study, we evaluated the pharmacists’ attitudes and perceived barriers to providing crs services. methods: in a cross-sectional study, a questionnaire i...

background: nowadays, the concept of family planning has been detached from the population control and it is expressed as an essential element in women’s reproductive rights, empowering them and promoting their status in society. family planning services have an important role in fertility decisions using contraception methods in women. this study was carried out to explore the experience of wo...

nowadays, experiential marketing has turned into one of the critical strategies for the survival of many companies. the concept of experiential marketing suggests presenting a unique and memorable experience in which, by creating excitement, it can depend the consumers to goods and services emotionally and so affect the behaviors of customers. this research aims to evaluate the effects of exper...

a recent editorial by naoki ikegami has proposed three key lessons from japan’s experience of achieving virtually universal coverage with primary healthcare services: the need to integrate the existing providers of primary healthcare services into the organised health system; the need to limit government commitments to finance hospital services and the need to empower providers of primary healt...

Background: People with disability experience various problems to access to healthcare services. This study aimed to identify cultural barriers in access to healthcare services for people with disability in Iran.    Methods: We conducted a qualitative study using content analysis to identify the cultural barriers.  We used semi-structured interviews to collect data. Participants...

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. ...