This study aims to bridge two research streams that have evolved relatively apart from each other, namely the research streams on organizational identity and on employer branding (employer image). In particular, we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees) associate with a given employer. To this end, this study uses...

Purpose – The primary purpose of this study is to illustrate an analytical method to identify tangible and intangible customer values and to translate those values into brand identity differentiators and product specifications. Design/methodology/approach – The authors adapt a product development analysis tool, the Value Opportunity Analysis (VOA), to the design of a brand identity, illustratin...

While online Crowdsourcing marketplaces provide a powerful avenue for facilitating new forms of informationdriven micro-labor, their practical value is significantly reduced by worker “spam” and employer fraud. We hypothesize anonymity of parties is a major source of these problems, and we thus propose a human-centric solution: encourage employers and workers to voluntarily deanonymize in order...

with success of islamic revolution of iran in 1979, the category of religious belifes and values converted to one of the most important and constitutive principles in iran s foreign policy that reflected in decision-making sphere. this article with concerning islamic identity as a revival fragment in central asia and it,s inability to play constructive role in iran,s national interest securing,...

background: gender identity disorder and its treatment with sex reassignment surgery is a profound experience, which can affect the mental, interpersonal, social and religious aspects of one’s life.   methods: this was a qualitative content analysis study focusing on the various dimensions of the experiences of seven patients suffering from gender identity disorder in a female-to-male subgroup....

Although the Boneh and Franklin identity-based encryption scheme is not overly complex theoretically, the implementation of the system proves to be somewhat difficult. 1 Identity Based Encryption: The difficulty with public key encryption involves distribution of the keys and the assumption that they will always be available (Ding 194). It is not always practical to be connected to a key certif...