This study discusses the effect of price, service quality on customer satisfaction mediated by purchase decisionss at PT Maybank Indonesia Finance during covid-19 pandemic. type research is descriptive with probability random sampling method that uses 100 online questionnaires from 121 consumer respondents MayBank Finance. The data analysis technique in this Structural Equation Model (SEM) usin...

Along with the development of economy and technology business competition in global market, companies are competing order to provide more satisfactory products services customers offer competitive price. This is carried out gain new customer retain their customer. research aimed find influence sevice quality, product quality price satisfaction. The analysis technique has been done by using mult...

This paper examines the competitiveness of winner-take-all price competition in homogeneous product oligopoly environments where underlying buyer demands and/or firms’ costs need not be continuous. Our analysis is motivated by the observation that a variety of economic settings have these features. For example, in 1996 an Ivy League university solicited bids from several vendors for its initiat...

The research conducted ascertains how location, product quality, and price affect consumer satisfaction in traditional markets West Tulang Bawang Regency. To collect data for this study, questionnaires or a number of statements were presented to total 100 respondents. Respondents taken from market visitors Barat Data processing uses SPSS version 25. results the location do not have significant ...

According to static models of industrial organization, a rise in competition decreases prices. In this paper, I test whether this conclusion can be reversed in the mobile telecommunications markets where dynamic e ciency e ects might be signi cant. The empirical test relies on the change in the intensity of competition introduced by the entry of the fourth mobile operator in France and the merg...

This study aims to apply factor analysis identify factors that affect consumer satisfaction with bread cider sales. Consumer is a key affects the success of business, especially in food and beverage industry. In context sales, can include product quality, price, customer service, brand image. The research method used survey using structured questionnaire. sample this consumers who have purchase...

The first McDonald's was founded in 1940 by brothers Dick and Mac McDonald, but later purchased Ray Kroc. They introduced the “Speedee Service System” 1948, which became basic principle of modern fast-food restaurants. purpose this study to analyze effect perceived price, promotion product quality simultaneously partially on consumer satisfaction. And looking for largest independent variable an...

The next generation wireless systems, especially the cognitive radio networks aim at utilizing network resources more efficiently. They share a wide range of available spectrum in an opportunistic manner. In this paper, we propose a quality management model for short-term sub-lease of unutilized spectrum bands to different service providers. We built our model on competitive secondary market ar...

Purpose to analyze the effect of service quality and price on customer satisfaction PT. Mitra Galang Sejahtera Jakarta. The research method uses descriptive qualitative quantitative analysis, analytical model used is linear regression, simultaneous partially. population Jakarta who use telecommunication service. result simultaneous, have a significant at Partially has positive satisfaction, par...

Heterogeneous subscriber base with wide range of wireless services makes the wireless service market more challenging for a service provider (SP). This challenge is related to the revenue model of the SP, where pricing policy plays a central role. The pricing policy should be such that an SP will recover the investment while keeping the desired level of customer satisfaction. An ideal pricing p...