This paper studies optimal pricing and demand management policies for a firm that faces two streams of order types: one is composed of recurring regular jobs with pre-determined prices (exogenous prices) and the other involves big deals that require pricing proposals (endogenous prices). The probability to secure the big deals diminishes with the quoted price. The authors develop and compare op...

BACKGROUND Evidence supports the use of pricing interventions in achieving healthier behaviour at population level. The public acceptability of this strategy continues to be debated throughout Europe, Australasia and USA. We examined public attitudes towards, and beliefs about the acceptability of pricing policies to change health-related behaviours in the UK. The study explores what underlies ...