Corporate Social Responsibility (CSR) has many positive outcomes, yet how and when its impacts employees’ green behaviour is still to be examined. This research tested the effect of CSR initiatives on Task Pro-environmental (TPB) employees via mediating role organisational pride. Moreover, communication was considered as a moderator in pride relationships. The study based two theories: Identity...

The aim of this research was to explore the applicability norm activation theory in context organic vegetables with intention purchase as a variable interest. Survey conducted on sample 404 consumers. Results Structural Equation Modeling revealed that determinants personal were awareness need and social norm. Personal significantly positively influenced purchasing vegetables, approving theory. ...

Summary Efforts to reduce the environmental impact of businesses have seen many organizations introduce corporate responsibility (CER) goals and policies. Although previous research has demonstrated that implementation CER successfully led employees' pro-environmental behavior, less clear is why how adoption influences behavior employees in workplace. Here we conduct three survey studi...

This research examined how people resolve inconsistencies between their pro-environmental attitudes and their counter-environmental actions. Using the action-based model and self-determination theory, we hypothesized that people use either behaviour modification (BM; e.g., counter-balancing the impact of counter-environmental actions) or cognitive restructuring (CR; e.g., trivializing pro-envir...

As organizations continue to respond the existential challenge that is climate change, extent which employees engage in environmental sustainability critical response. This study introduces new measures of pro-environmental employee engagement, job resources and meaningful work. Based on engagement theory, a model tested shows how perceived corporate responsibility, (supervisor support, involve...

Rapid environmental degradation in China makes understanding how perceived exposure to environmental harm influences environmental attitudes and participation in pro-environmental behaviors among the Chinese people crucial. We used a nation-wide survey dataset in urban China to test two hypotheses: experiencing environmental harm directly affects environmental behavior; environmental attitudes ...