Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This article examines, conceptually and empirically, how pro...

This paper analyses the policy implications of licensing between producers of differentiated goods. We consider and compare two-part tariff, fixed fee, royalty and collusive licensing contracts. Under the optimal licensing policy, there will be no technology transfers if the innovation size is sufficiently small and degree of product differentiation is sufficiently low. On the other hand, licen...

The relevance of product innovations and new product development for the competitive performance of firms and for the longterm economic growth is a known and recognized topic. In the context of the food industry, process and product innovations are usually the result of cross-discipline ideas, involving, for instance, biology, chemistry, technology, engineering, nutrition and law. Furthermore, ...

Purpose Successful commercialization is crucial to innovative firms, but further investigation needed on how diverse stakeholders can contribute the of a radical innovation that requires particular market creation support. This paper aims to, therefore, analyze key and their contributive activities in creation, particularly case innovations. Design/methodology/approach study relies qualitative ...

Empirical studies have shown that, in many fields, product end users rather than product manufacturers are the first to prototype and apply innovations that later become the basis of important commercial products. This fundamental finding has the potential to significantly affect the way that product developers and market researchers go about the idea generation stages of new product and servic...

Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation (through product innovation) and customer value communication (through marketing investments) affect stock returns? This article examines, conceptually and empirically, how pro...

We think of the disciplinary technological knowledge available in the economy as subdivided into di¤erent disciplinary …elds, or simply …elds, which only partly correspond to application domains. A …eld identi…es a set of funcional or ’phenotipic’ traits in the broad technology domain. The set of technology …elds existing at a given date and the relations between them are understood to be the o...

This article contains analysis of the evolution of approach to interpretation of the innovation concept. Peculiarities of the cycle of financial resources circulation in the modern economy are formulated and the interpretation of such terms as invention, innovation and innovative company are given based on it. Peculiarities of companies' behavior in consumer markets of innovative sectors are co...

Empirical research reveals that many new products fail as a result of consumers’ passive resistance to innovation. Moreover, extant research suggests that high levels of stimulation induced by radical innovations even enhance negative effects of passive innovation resistance. However, empirical evidence for these propositions is still rare. Consequently, this study strives to enhance the curren...

new product development (npd) is one of the key factors for achieving competitive advantage and maintaining firm growth. therefore, given the importance of this type of projects, this paper is an endeavor to make these projects more successful by effectively managing their risks in the conceptual design phase of new product development. for this purpose, a multi-objective model, with three obje...