To maximise the possibility of success for a new product and minimise the risk and opportunity cost of a failed product, firms must understand the diffusion dynamics of competing products. The diffusion dynamics of competing products emerge from the aggregation of consumers' decisions. At the individual level, a consumer's decision consists of "which product to buy among the available products"...

Online transaction environment is full of uncertainties. To reduce online uncertainty, the first stage model examines the effect of extrinsic signals on perceived product quality, and the second stage model employs cue-diagnosticity framework to examine the influence of eWOM attributes (eWOM volume and eWOM consensus) on both perceived product quality and purchase intention. Our research questi...

First-degree price discrimination is a prevalent practice in business markets given the private nature of the interactions between buyers and sellers. Some customers accept paying higher prices because they have imperfect information about the distribution of prices or cannot afford to switch to an alternative in the short run. However, customers may become aware (imperfectly) where the prices ...

This study aims to find the effect of product innovation and service quality on purchasing decisions Batik Zhorif in DanauTeluk Jambi District, Seberang City. research is a descriptive analytical examine causal or correlational phenomena, with population 125 consumers 67 samples. The results analysis show that there an 0.628 0.647. And joint simultaneous influence between 0.693. As for two vari...

While product modularity is often advocated as a design strategy in the operations management literature, little is known about how consumers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in settings featuring technological change. We consider both the initial product choice (between a modularly upgr...

Samples from environmental sites and raw product in a chicken further processing plant were collected every 6 weeks for 12 months. Each sample site was examined before and after a complete production shift. All samples were examined for the presence of Listeria monocytogenes, which was detected in floor drains on the raw product side of the plant preoperation and in drains on both raw and cooke...

Previous studies have identified the impact of self-selection biases in online product reviews on consumer surplus. However, no empirical study has studied how the consumers evaluate the rating distributions of online reviews, especially when credibility of reviews is susceptible to be jeopardized by self-selection biases. This study investigates how the existence of different types of self-sel...