Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...

Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts “that the true benefits of RFID for retailers will be in enhanced marketing opportunities” [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence busines...

T obacco firms face an increasingly stringent regulatory environment. Despite having fewer viable options in the promotional mix, industry promotional spending has persisted, reaching record levels. In the USA, $11.22 billion was spent on tobacco promotion during 2001. Once one form of promotion is banned, tobacco firms utilise other marketing strategies to continue communicating brand imagery....

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers' point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions to increase the competitiveness of diverse agglomeration formats are presented. Design/methodology: Thro...

Revenue Management (RM) has been successfully applied to many industries and to various problem settings. While this is well reflected in research, RM literature is almost entirely focused on the dynamic pricing problem where a perishable product is priced over a finite selling horizon. In retail however, the static case, in which products are continuously replenished and therefore virtually im...

Purpose – This paper explores the applied context of grocery retail pricing practice to understand how pricing executives approach ‘regular price’ decision-making (as opposed to promotional pricing). The study seeks to inductively develop a model of regular price decision-making in grocery retailing. Methodology – The research employs an inductive methodology involving interviews with pricing e...