Based on ongoing research in multi channel management, we are proposing a simple taxonomy of multi channel strategies. Cases from the grocery retail industry are not only used to illustrate four core strategies but also to study contingencies for the choice of the respective strategies. Furthermore, the cases are used to analyze the alignment of corporate marketing and online channel strategies.

a r t i c l e i n f o Keywords: Customer response predictive model Knowledge-based marketing RFM Neural networks Decision tree models Logistic regression Decision support techniques and models for marketing decisions are critical to retail success. Among different marketing domains, customer segmentation or profiling is recognized as an important area in research and industry practice. Various ...

The retail business is usually one of the most essential bank divisions that directly handles personal customers. As restrictions for COVID-19 are gradually phasing out globally, market share banking also rapidly growing, which made improving current marketing practices necessary. However, banks lack an objective and reliable approach to locating target Meanwhile, they need affordable efficient...

Copyright 2012 Northeastern Agricultural and Resource Economics Association Branding of beef retail products has gained momentum in recent years. In 2004, 42 percent of beef retail products were branded, a fi gure that grew to 63 percent in 2010 according to the 2010 National Meat Case Study conducted jointly by The Beef Check-off, the National Pork Board, and Cryovac® (National Cattlemen’s Bee...

The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

Association rules are one of the most researched areas of data mining and have recently received much attention from the database community. They have proven to be quite useful in the marketing and retail communities as well as other more diverse fields. In this paper we provide an overview of association rule research.

The purpose of my research is to develop and empirically test a comprehensive theory of retail service design strategies. This theory will focus on the impact of physical channel design strategies on merchandise retailer effectiveness, measured in terms of satisfaction, operating, and long-term market performance. To develop this theory, I draw from a multidisciplinary literature base including...

Systematically and quantitatively determining patterns in consumer flow is an important question in marketing research. Identifying these patterns can facilitate understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and expensive aspects of these studies. This ...