In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to advertise or promote, ii) whether it is be...

The recent trend in marketing is customers focused which intended to fulfill diversified needs, wants and satisfying them. consumer during purchase evaluates various factors add value product either by saving money or providing added benefits. Retailers this digital era adopt promotional strategies (sales promotion) on routine bases, persuade stimulate consumers buy. Since decades large number ...

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas website dan strategi pemasaran penjualan terhadap kepuasan konsumen kolektor parfum di kota Bandung. Saat melakukan semacam ini, variabel diperiksa hubungan sebab akibat menggunakan teknik kuantitatif. Semua 182 responden yang membeli Bandung dijadikan sebagai populasi penelitian. Pendekatan Slovin kemudian digunakan memilih s...

The objective of the research was to identify factors influencing buying behavior consumers on fast-moving consumer goods in Kathmandu. independent variables measure are taken free samples, price discounts, and “buy one get free” FMCGs buying. study used positivist epistemology with predetermined hypotheses a deductive approach single ontological foundation. quantitative method. To obtain prima...