Development of food service institution has been initiated by industrialization and has grown rapidly over the last half century. Institutional Food Service includes planning, preparation, distribution and supply of foods outside home. Consumer perceptions towards institutional foods are influenced by marketing, advertising and lifestyle changes. Food service systems/catering units promote new ...

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

Marketers focus more on commercials and use emotions as their primary tool while doing promotional activities to increase sales of goods. The goal the current study was determine how emotional advertising, in particular appeals love, comedy, happiness, excitement, affected customer purchasing decisions. Companies today employ a variety advertising campaigns sway consumers' opinions propensity b...

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Today’s web sites closely intertwine services with visual markup. Web page operators are unlikely to change this, as they depend on advertising revenues. wal enables average users to build web service wrappers for existing pages. By spawning many basic web services, this prepares the ground for the next wave of compound web services.

Executive Summary Wireless advertising is a new, exciting marketing channel with unique features, still in its infancy. The ability to send out targeted, customised information directly to the pockets of the consumers is a very appealing concept to most advertisers. The predictions of future industry growth are skyrocketing and many players are eager to invest. However, many hesitate and some a...

The present paper uses a modified version of the Service Brand Verdict (SBV) model. The objective of the study is to incorporate service brand loyalty as an ultimate dependent measure seen as the outcome of consumers' evaluation of various service brand dimensions and communication, and test the generalizability of the modified SBV model in two different service sectors and cultural settings. T...