In this paper I examine the scope for using marketing principles in health service development, which, for the purposes of this paper, is putting knowledge into action new technologies, new services, or new organisational arrangements. At the moment both central government and those working in the NHS research and development system recommend clinical guidelines as a prime means of moving knowl...

By W. H. BLACK, senior animal husbandman, and R. L. HINER, assistant animal husbandman, Animal Husbandry Division, Bureau of Animal Industry; L. B. BTJRK, marketing specialist, Agricultural Marketing Service; LUCY M. ALEXANDER, associate specialist in foods, Foods and Nutrition Division, Bureau of Home Economics, United States Department of Agriculture, and C. V. WILSON, associate animal husban...

Relationship marketing has been suggested as a new approach for marketing management. The aim of this paper is to investigate the strength of customer relationships in bank services. A model, that relates service quality and satisfaction to relationship strength is presented. The empirical part of the paper is based on a qualitative study concerning private customers’ bank relationships in Finl...

Editorial PrEfacE The growing use of new generation, mobile-based, information and communication technologies (ICT) has expanded opportunities for food and agricultural marketing and rural financial service delivery among the smallholder farming community in Sub-Saharan Africa. Smallholder farmers in developing countries have struggled for many years under difficult conditions of poor access to...

Entrepreneurship education (EPE) plays a vital role to enhance employment creation and reduce poverty. Marketing audit is a main tool for evaluating and improving the marketing performance in a manufacturing or service sector. Despite the vast amount of literature which emphasizes entrepreneurship education, no empirical studies address the marketing audit model for EPE in the higher education ...

in spite rapid and increasing growth of international tourism industry and its importance in economy countries in the world (globe), unfortunately iran could not yet benefited from the economic advantages of this section and could not yet obtained a considerable share from its foreign currency. regarding the important role of the tourism in the world trade, and earning of about 10 percent (10%)...

One to one (1:1) marketing services (e.g., customized advertisements, promotions and direct mail) are a growth industry. Extant research in this area tends to have an engineering emphasis; they focus on developing techniques to use individual-level data to optimize 1:1 services. In contrast, this paper focuses on marketing strategy issues faced by a 1:1 service firm given the availability of th...