This research demonstrates that subliminally activated stereotypes can alter judgments about oneself and can change cognitive performance. In the first study, an intervention that activated positive stereotypes of aging without the participants' awareness tended to improve memory performance, memory self-efficacy, and views of aging in old individuals; in contrast, an intervention that activate...

Feeling and expressing love is at the core of romantic relationships, but individuals differ in their proclivity to worry about relationships and/or avoid intimacy. Saying “I you” signals a commitment future with our partner. Contrary gender stereotypes, research United States demonstrates that men are more likely confess first. We aimed replicate this sex difference an online cross-national sa...

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

Although most research examines female stereotypes in advertising, few studies focus on translating advertising texts from English into Chinese. This study explores how are recognized fragrance product descriptions and they manipulated Chinese translations. Twelve brands with 136 were selected, the qualitative analysis software ATLAS.ti was used for data analysis. by examining communal agentic ...

OBJECTIVES Previous studies showed that negative self-stereotypes detrimentally affect the cognitive performance of marginalized group members; however, these findings were confined to short-term experiments. In the present study, we considered whether stereotypes predicted memory over time, which had not been previously examined. We also considered whether self-relevance increased the influenc...

Why do race stereotypes take the forms they do? Life history theory posits that features of the ecology shape individuals' behavior. Harsh and unpredictable ("desperate") ecologies induce fast strategy behaviors such as impulsivity, whereas resource-sufficient and predictable ("hopeful") ecologies induce slow strategy behaviors such as future focus. We suggest that individuals possess a lay und...

The idea of sex differences in the brain both fascinates and inflames the public. As a result, the communication and public discussion of new findings is particularly vulnerable to logical leaps and pseudoscience. A new US National Institutes of Health policy to consider both sexes in almost all preclinical research will increase the number of reported sex differences and thus the risk that res...

A number of studies have identified correlations between children's stereotypes of scientists, their science identities, and interest or persistence in science, technology, engineering, and mathematics. Yet relatively few studies have examined scientist stereotypes among college students, and the literature regarding these issues in predominantly nonwhite and 2-yr college settings is especially...

There is little and unsystematic evidence about whether the content of stereotypes can vary within a culture. Using the Stereotype Content Model (SCM) as a theoretical framework, in two studies we examined the content of stereotypes in an Eastern European culture, namely Romania. Data were collected from four regions prototypical in terms of economic and social development in Romania, and we ex...