\ medca is grajTiig. The XJLsigns are unmistakable, and they are ever\'where. Even our compulsively youth-driven culture is coming to terms widi diis new reality. The "older demographic" is squarely in the sights of policy makers, advertisers, and die media. Pharmaceudcal companies bombard us with endless claims about the benefits of podons for erecdle d\'sfi-iJicTion, arthridc pain, and diabet...