A common motif of ‘new’ forms of masculinity in recent years has been the adoption of what have been termed ‘new sexism’ discourses. This involves the legitimation of male power in new and creative ways, often by the strategic accommodation or negotiation of liberal, progressive or feminist discourses. In this paper, I examine one particular ‘new sexism’ device – irony. Irony is a versatile dev...

The belief that men are the new victims of sexism and anti-male bias is gaining traction globally. concept reverse sexism, called in shift, a particularly insidious form contemporary anti-female combines prejudice hostile with subtlety modern sexism. Facilitating cross-cultural study rising this paper, we provide an Italian translation BSS examine its psychometric properties. In Study 1, confir...

\ medca is grajTiig. The XJLsigns are unmistakable, and they are ever\'where. Even our compulsively youth-driven culture is coming to terms widi diis new reality. The "older demographic" is squarely in the sights of policy makers, advertisers, and die media. Pharmaceudcal companies bombard us with endless claims about the benefits of podons for erecdle d\'sfi-iJicTion, arthridc pain, and diabet...

Past studies on confronting sexism suggest that sexism is not an innocuous annoyance but a serious issue with negative psychological impact. To the best of our knowledge, no research has yet utilized a high-impact design to explore how to encourage women to confront sexist behavior. The present study was designed to explore women’s willingness to confront sexist comments and whether it is possi...