e-commerce has made life simple and innovative of individuals and groups consumer behavior in online shopping is different from the physical market where he has access to see the product. the purpose of the research was to study the consumer behavior in online shopping of electronics especially in iran. primary data was collected through the questionnaire survey and by emails from personal cont...

this paper classifies the amount and mechanisms in which the quality and desirability of walking experience in the urban shopping malls and centres. thus, a literature review can classify the cases in 6 categories of social spatial factor, attraction, convenience and comfort, a sense of security, access and permeability, wayfinding and legibility and social interactions. collecting data was car...

The authors examined the effects of two types of motivation, driven to work and enjoyment of work, on managers’ (N = 346) performance, career satisfaction, and psychological strain. Performance was assessed using 360-degree performance ratings. The authors also tested the effects of self-esteem on the two motives. They found that the enjoyment motive was positively related to career satisfactio...

The present study focused on students’ academic enjoyment as predicted by achievement in multiple academic domains. Assumptions were based on Marsh’s internal/external (I/E) frame of reference model and Pekrun’s control-value theory of achievement emotions, and were tested in a sample of 1380 German students from grades 5 to 10. Students’ academic enjoyment, self-concept, and achievement were a...

The author aims at studying the influence of comments and recommendation on online shopping behaviours. With 285 study subjects, the author used experimental research design to study comments and recommendation system on online shopping experience, online shopping satisfaction, online shopping intention and items chosen. The data is analyzed by SPSS 15.0 and LISREL 8.8. The results show that co...

Consumers’ food choice decisions are generally relatively stable over time; consumers engage in habitual decision-making due to the high frequency of such for efficiency reasons. As a result, habits strong predictors eating behaviour. However, changes life individual or external environment can result more conscious consideration motives and transition new patterns behaviour fit context. The co...

While many studies confirm that positive emotions, including enjoyment, lead to better student achievement, less empirical evidence exists about possible mediator variables that link achievement to enjoyment. It is proposed that achievement and enjoyment form a circular dependency; enjoyment in learning leads to higher achievement but a degree of achievement is required to enjoy learning. This ...

In the present study, the interplay of player performance, game-related self-efficacy experiences, and the resulting effects on game enjoyment are investigated. We hypothesized that a player's performance stimulates enjoyment via its potential to stimulate game-related self-efficacy experiences. In a laboratory setting, participants (N = 213) played a jump 'n' run game. Their performance during...

This study examines the development of video game enjoyment over time. The results of a longitudinal study (N=62) show that enjoyment increases over several sessions. Moreover, results of a multilevel regression model indicate a causal link between the dependent variable video game enjoyment and the predictor variables exploratory behavior, spatial presence, competence, suspense and solution, a...