At present, most e-commerce websites are low in social presence. Thus in contrast with traditional face-to-face business settings, they are difficult to satisfy online consumers’ social needs for interacting with other humans. Following this perspective, a significant number of literature calls for a need to improve e-commerce web sites’ social presence in addition to the well-recognized aspect...

Information service business becomes the predominant industry in 21st century, and eCommerce which has become the focus that all countries and large corporation compete for is being improved and perfected ceaselessly. Since China is very different from the west in social structure and culture characteristic, B2B develops slowly in China [1,2]. In order to extend ecommerce more smoothly and succ...

Understanding e-commerce system adoption is an important topic for e-commerce designers and electronic customer relationship managers. Even though there are a lot of research endeavors to explain e-commerce adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and the selfdetermination theory. In this paper, th...

The article investigates three mechanisms by which expectation dynamics affect innovation processes. Empirically, it focuses on hype–disappointment cycles in electronic commerce and interactive television, drawing on results from qualitative case studies and secondary analysis. First, two specific ways by which collective, i.e. widely shared, expectations motivate and guide innovation actors ar...

1 Industrial Marketing and e-Commerce Research Group, Business Administration, Technology and Social Sciences Department, Luleå University of Technology, Luleå 2 Department of Academic Affairs, Sam M. Walton College of Business, University of Arkansas, Fayetteville 3 Department of Industrial Economics and Management (INDEK), Royal Institute of Technology, Stockholm and Industrial Marketing and ...

Successful commerce relies heavily upon the reputations that the different parties acquire through their dealings with each other. We view an e-commerce community as a social network, which supports reputations both for expertise (providing good service) and helpfulness (providing good referrals). We study the small-world phenomena such as the emergence of subcommunities, and pivot vertices (wh...

There is a lack of published research data on the goal conversions of the real e-commerce systems and e-commerce users’ behavior in Macedonia and the Balkan countries. We present the findings of the 6 months research on the strategies applied on the regional e-commerce online bookstore Kupikniga.mk. Several conversion channels and combination funnels were applied, like paper flyers, TV and news...

Electronic commerce (e-commerce) systems adoption factors and the moderating effects of gender are important topics for ecommerce designers and human-computer interaction researchers. Even though there are a lot of research endeavors to explain e-commerce systems adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned a...