Social media nowadays influences almost every part of life. Particularly the educational context is characterized by an increased use of social and digital media in teaching and learning scenarios. Although most students are familiar with the use of social media, many students have problems when it comes to integrate social media in the learning processes of educational and professional context...

Social media has provided the organizations a massive platform to reach masses and is considered as a highly effective tool for organizations to connect and promote their brands and messages all over the world with huge potential to attract clientele with virtually no or very low investment. It has given organizations a collaborative innovation medium also where shared wisdom can help organizat...

Motivated by the growing importance of social media, this paper examines the relationship between new media, old media, and sales, in the context of the music industry. In particular, we study the interplay between blog buzz, radio play and music sales, at both the album and song levels of analysis. We employ the Panel Vector Auto-regression (PVAR) methodology, an extension of vector auto-regre...

This paper presents a novel Retweet Model for online social networks.The objective is to model retweeting patterns based on historical data of user interactions, inherent topical similarity between tweets reaching current user and tweets of his top K friends, and the nature of interactions of a user with his neighbours in the social network. Point Processes have recently received significant at...

In line with the development of new media, newspaper companies are facing drastic changes in their competitive environment. Managing change requires both new capabilities and frames of thinking. Organizational learning can be understood as the increase of shared organizational knowledge through changing the social practices, which, in turn, consist of discourses. In this paper we investigate th...

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...