Communication management in sports organizations requires not only the use of formal tools, such as an official website, fan page or TV channel. Effective communication should also be based on informal methods, which main role is played by interactions between organization and its stakeholders.
 One form viral marketing, involves sharing files with humorous, social image content networks, ...

in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...

Squash is a racquet sport played in a similar style room as racquetball. In a squash match there are 2 players that alternate hitting a small, black, rubber ball. A complete match is played as best of 5 games, where each game is played to 11 points. Points are scored when a player fails to return a shot made by the opponent. The sport of squash is played in over 190 countries by millions of peo...

In 1979, Canada’s federal government published a national policy on amateur sport. The policy document was ambiguously titled: Partners in the Pursuit of Excellence. In 2005, the federal government committed $55 million to an externally managed program titled Own the Podium. Unlike the policy document from 1979, there is nothing ambiguous about Own the Podium. It makes a definitive statement ab...